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Aerial view of tropical beach with palm trees casting shadows over turquoise water

Where Beauty Becomes Strategy.
Where Content

Becomes Bookings.

Where luxury travel brands turn real-world atmosphere into lasting desire.

A cinematic brand partner for boutique hotels and retreats who value precision, emotion, and refinement.

Luxury hotel balcony scene captured for cinematic hospitality storytelling
Woman floating in a private jungle pool villa surrounded by tropical Balinese greenery
Nicki_s birthday (119).jpg
Nicki_s birthday (119).jpg

Our Story

Nicki is the Editorial Director of Under a Palm Tree —

a creative studio dedicated to boutique & luxury travel brands.
 

Her background spans fashion editorials, commercial campaigns, and destination storytelling — shaping visual narratives where emotion meets precision.
 

She approaches each property not as a location, but as a brand with character.
 

Every frame is considered.
Every detail intentional.
Every visual aligned with perception.

 

Luxury isn’t loud.
It’s deliberate.
It’s the way light softens on stone, the curve of a pool, the stillness before guests wake.


Under a Palm Tree exists to ensure that what guests feel in person is reflected — unmistakably — online.

Luxury boutique hotel pool with palm trees and Moroccan architecture at sunset
Woman relaxing in a beach hammock under palm trees at a luxury seaside resort

Our Philosophy

We approach each destination as a brand — not a listing.

We design with a guest-first lens:
“How does this feel to arrive here?”

We think like architects — shaping how your property is experienced.

We lead with intuition — shaping emotion with precision.

Simplicity over noise.
Emotion over trends.
Precision over volume.

Nothing generic.
Nothing interchangeable.
Always unmistakably yours.

If your property deserves more than visibility.
 

Let’s begin the conversation.

INSTAGRAM
@Underapalmbaum

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