创意制作机构 |泰国
Where beauty becomes strategy. Where content becomes bookings.
The place where luxury travel brands turn their real-life magic into scroll-stopping, booking-driven content.
A creative studio for boutique hotels & retreats who want visuals that feel like them — elevated, emotional, and impossible to ignore.
Our Story
Hi, I’m Nicki — the creator behind
Under a Palm Tree.
At Under a Palm Tree, we create visual worlds for boutique hotels and retreats who want more than content —
they want their story felt.
Because in luxury travel, your space is not just a place.
It’s a memory waiting to be lived.
A feeling guests return to long before they book.
Our work captures that feeling — the soul of your destination — and turns it into imagery that lingers.
I’ve spent the last decade moving between fashion, travel, and editorial worlds, shaping visuals that blend atmosphere, emotion, and strategy.
I see spaces the way architects see structures and the way guests see dreams — through the details, the textures, the quiet pockets of magic.
I build beautiful systems so you don’t have to build them yourself.
And I tell stories that make your audience feel something real.
Founder Introduction
Under a Palm Tree was born from movement —
from long-haul flights, sun-washed mornings, and conversations with founders who wanted their space to speak for them.
Again and again I heard the same truth:
“We know our property is special… but it never looks like it online.”
I created this studio to bridge that gap.
To translate real-life magic into imagery that finally matches the experience.
The Origin Story
Luxury isn’t loud.
It’s intentional.
It’s the way light softens on stone, the curve of a pool, the stillness before guests wake.
I believe:
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Beauty drives bookings.
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Emotion builds trust.
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Consistency builds a brand.
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And the best visuals don’t just show your space — they reveal its character.
My process blends the editorial eye of fashion, the atmosphere of travel, and the precision of brand strategy.
Nothing generic.
Nothing interchangeable.
Always unmistakably you.
The Philosophy
What makes Under a Palm Tree different isn’t just the visuals —
it’s the lens.
I shoot with a guest-first perspective:
“How will this make someone want to be here?”
I design with an architect’s brain:
“What visual rhythm will elevate the brand?”
And I lead with a creator’s intuition:
“What emotion should this moment evoke?”
This is where aesthetics meet intention.
Where content becomes culture.
Where luxury brands finally look like luxury online.
The Creative Perspective
Simplicity over noise
Emotion over trends
Precision over volume
Truth over perfection
Beauty as strategy
These values shape every frame, every decision, every story we tell.
The Studio Values
If you’re a boutique hotel or retreat and you want visuals that feel like your space — elevated, atmospheric, unmistakably you —
I’d love to create with you.
Explore the work. Feel the story. And when you’re ready, let’s talk.
Explore the work. Feel the story. And when you’re ready, let’s talk.
Instagram的
@Underapalmtree
